Reel | mwb.studio

Brief -> Solution

Reel is an energy supply startup that is breaking ground within renewable energy. Their unique approach is to pool together small/medium companies and then building an actual energy park (wind and solar) for them to share.
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A new way of supplying electricity deserves a new way of perceiving green energy, especially in a field with a lot of bad apples that we didn't want to look like. That meant no wind turbines, no usage of green, no plants. Instead, we celebrated natural energy through the vibrant colours of the sky and the dynamic movement of wind, and weighed them against the technical and rigid aspects of energy procurement.

The site can be seen at www.reel.energy

* marks ideas and designs that didn't make it to final production.