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mayo studio
Shaping a new Content Agency
Roles
NAMING CONCEPT BRAND IDENTITYLOGO
Brief -> Solution
I was lucky to be included early while the two founders was in process of creating a new Content Agency, giving me the chance to implement design thinking principles from the very start. I ran several workshops in sprints, about everything from naming and business strategy to later talking about the brand and visual style.
The work culminated in the name "mayo studio", a brand that through the vibe of a classic danish lunch (with mayonnaise on top of everything™) was playful, down-to-earth and folksy while still demanding attention. Able to capture young and old target audiences alike, cause who doesn't like mayo?
Everything (from guidelines, to tone of voice) was documented in a brand guide, to serve as a communication tool going forwards.
