Titan is a new Australian company that works with these beautiful and unusual metals to make kitchenware. They’re just started to chop into the contemporary interior design space and needed a site that could both sell, and tell the story of their products.
The design is all about letting the user dive into the materials; I indexed the products by color, with a matching theme for each collection — a golden color scheme for the gold products, red for the Rose Gold ones etc. — making the shopping experience pretty immersive. The metallic-ness of the materials are reflected in the gradients, interactions and transitions throughout the site.
